Could Google be adding mortgage information to its real-estate search pages?
Add Google Mortgage to the list of potential services that might soon appear on Google's Web site.
The New York Times noticed a lawsuit pending between LendingTree, an online mortgage quote service, and a company called Mortech, which helps LendingTree run its site. The connection to Google is that apparently, Mortech is gearing up to sell that technology to Google, which LendingTree thinks is a breach of the deal between Mortech and LendingTree.
LendingTree believes that Google is planning to launch the service in late August or early September--basically now--according to the complaint. Google is supposedly going to offer mortgage information and even quotes for home loans. You can already search for home listings on Google Maps, so this would perhaps make an interesting addition.
Google played it coy, telling the Times that "we are currently working on a small ad unit test that will run against a limited number of mortgage-related search queries in the U.S."
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