Irex officially unveils new wireless e-book reader

Rendering of the Irex DR800SG.

(Credit: Irex)

Back in August we wrote about the impending arrival of a new, touch-screen, wireless-enabled e-reader from Irex, and now the company has officially unveiled the product, the DR800SG, which boasts a 8.1-inch screen and costs $399.

While Sprint provides the Amazon Kindle's wireless service, the Irex e-reader will use Verizon for its 3G wireless connectivity. As with the Kindle, the "free" wireless plan offers unlimited e-book and periodical downloads and is included in the price of the DR800SG.

Irex reps previously hinted that they would be pairing their new e-reader with a large e-book retailer, and not surprisingly, the DR800SG has a tie-in with Barnes & Noble's e-bookstore. For newspaper and other periodicals, Irex continues an already established partnership with NewspaperDirect, which serves up "1,140 newspapers from 87 countries in 41 languages in their original layout."

Just as importantly, Irex has brokered a deal with Best Buy to sell the DR800SG in Best Buy stores nationwide. According to the New Times, this week "Best Buy is training thousands of its employees in how to talk about and demonstrate devices like the Sony Reader and Irex, and adding a new area to its 1,048 stores to showcase the devices."

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